Anna Paghera was born into a family
green fingered by definition.

Five generations devoted to nature,
a surname which, in the ancient local language
means fir wood.

A heritage of green genes
and an innate vocation for beauty,
harmony and architectural rigour,
form her unique style,
which finds its ideal application in the scenic effects of green fittings,
interior decoration and the creation of previously unknown fragrances.

All inspired by the
simple charm of an
eco-green-chic vision.

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“Creating sceneries is a truly exciting job.”

The idea is cemented often in a short time period
and for those who like me have a longing for
results, it is a galvanising component.
Out of nothing comes an “everything”
that captivates, fascinates, surprises.
Each and every time.
All projects, regardless of their demands,
employ both brain hemispheres equally:
the creative-emotional part,
inspired by research and theme study
allows unimpeached imagination,
free from any binding, other than not exceeding the budget.

The rational part demands practicality,
Perfectly calibrated time schedules, organisation and modus operandi,
studied and optimised to the last detail,
nothing can be left out and underestimated.
Experience has taught me how to resolve and outguess the unforseen.
Through this mix of ingredients are born installations
transforming any place
creating scenes of great visual and emotional impact,
loaded with atmosphere and the power of suggestion.
Simple at times, but able to take your breath away.

This is what I want my involvement to be needed for:
to create emotive sceneries,
tailor made to the theme of an event, image of a brand,
presentation of a product or even to create
a magical set for a party.

That can live for just a night or overwhelmed by it, into the future.

AN.PH.

 “If there is a primordial sense, that must be olfaction. With our nose we choose perfumes and discard smells that our brain carefully records in our olfactory memory. To every emotion that entered our heart corresponds a precise sensation. If it expresses positivity, it is often bonded with a perfume. Olfactory memory is where I drew out of to give life to a line of ambience perfumes inspired by what I have lived, breathed, learnt ever since I was a child. An olfactory vocabulary formed on the teaching of a great school: nature. At my full disposal I had hectares of land cultivated with all sorts of plants and shrubs. I could assist to any of their vegetating cycles, recognise their winter bark as well as spring sprouts and then their evolution into leaves, flowers and fruit. A life cycle that translated into scents and different perfumes depending on the season. And my father, my first teacher, taught me that by “tasting” a tree, its flavour would be yours forever. A way to fixate in the memory its essence, to recognise it amongst a thousand with eyes shut: perfume, flavour, bark texture, leaves and petals. A journey that I translated into fragrances, in turn bonded to legendary places, symbolic colours and moods. Each fragrance comes to life out of a recipe inspired by the past but thought for the present, elaborated by parfumeur seniors from Grasse, by using prime vegetal raw materials. A mix of irony and harmony, amongst old sounding recipes and a timeless magic, with no borders other than those set by olfactory perception and instinctive preference. Each fragrance tells a story. Each becomes a story: the one that each of you will want to find inside yourselves.”

AN.PH.

To poke asleep desires
Petals light as whispered words, blended to warm precious aromas, mysterious and powdery. It evokes antique rituals from the island dedicated to Venus and Love.

RECIPE
Nine ounces of buds and scarlet poppy flowers, nine pounds of precious sandalwood, nine pinches of bourbon vanilla, nine eights of Porgi Amor air borrowed from the “Marriage of Figaro” opera, nine thoughts loaded with love.

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To alleviate the daily puffing
Orange peel, cinnamon sticks and cloves blanched on ardent embers and embellished by touches of oriental spices. Reminds of timeless gestures and perfumes.

RECIPE
Seven pounds of blanched orange peel, an ounce of cloves, some benzoin drupe, a handful of tarragon leaves, a pinch of moss and one of cinnamon, an ounce of antique wisdom and a good dose of healthy selfishness.

RITUAL
Spray in the air carelessly while repeating, profoundly and for as long as it takes, some “never mind” and a couple “amen” (or “whatever will be will be)

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For those suffering of continuous discontent
Blue as a summer sky permeated with an intense perfume of sea, flowers and joy. It celebrates the famous flowery prairies of the legendary Sicilian town. 

RECIPE
A handful of full-blown pittosporum flowers, picked at sunset, three pounds of sweet osmanthus and orange blossom pick in the early morning, an ounce of apricot flesh, a tip of moss and a blue summery sky segment.

RITUAL
Spray in the air and on hands, then rub them, sniff voraciously and repeat to yourself how lucky you are in life.

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For the cynical who use too much brain and too little heart.
The magic of oriental gardens’ nights, the mild air that smells like wisteria, jasmine and sumptuous white datura. It invites to dream, lightens and softens thoughts.

RECIPE
Seven units of Ylang Ylang flowers, three pounds of warmed up   wisteria, five newly blossomed blue hyacinth flowers, an ounce of suaveolens datura, one of tender lilies of the valley, a pinch of romanticism to dream in Technicolor.

RITUAL
Spray in the air, close your eyes and enter the cloud of perfume abandoning yourself to a deep liberating breath.

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For those lacking in determination even knowing what to do.
Saffron, star anise, aromatic wood and amber resins. Meditative exhalation that ever since the mists of time awakens the spirit and imagination motion.

RECIPE
Three ounces of amber, one pound of saffron, a patchouli tear, two eights of cedar wood and two of cardamom and star anise, a handful of laurel, a few nutmeg berries, a drop of dragon courage and a pinch of human boldness.

RITUAL
Spray in the air and on wrists and, with a clear mind, repeat to yourself for thirty consecutive days: “Time that counts in life can be counted down to a handful of minutes: the times of decision-making”.

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For those setting work as a first priority in life
The colour of waves lapping the shore of a forsaken island in the Pacific Ocean. Ferns, water flowers and corals for a fragrance that whispers of times of freedom.

RECIPE 
Eight ounces of maidenhair fern, a pound of Shehelet shell, a handful of tiger orchids of the Pacific, a pound of moss, one spoon of coral powder, two eights of grinded black pearls, a handful of light heartedness. 

RITUAL
Sprayed in the air and breathed for long, induces to dream of freedom and crave for flying. An invite to the lightness of being, that spurs on reflecting about the actual importance of things.

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For those taking everything too seriously
Freshly mowed down grass, flowers and field sprouts to talk directly to the heart, to listen to olfactory memory bonded to the pleasure of simple things. 

RECIPE 
Five pounds of field grass mowed before noon, two ounces of clover flowers, a pound of wild buttercups and cornflower, a handful of home grown tomatoes, some cricket in the head and a good amount of gaiety.

RITUAL
Spray in the air, go back to being a child and spread wings turning round and round in whirls until all thoughts have fallen in the feet tickling grass. Exaggerate doses if a sense of inadequacy persists.

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For those looking to find themselves again
The inebriating perfume of fleshy and balsamiferous white flowers to re-evoke the sensual pleasure of walking barefoot on a carpet of fragrant petals.

RECIPE
Seven ounces of newly blossomed tiaré flowers, three pounds of white poppies picked with good care, a spoon of caramel powder, one ounce of abelmosk seeds, on pod of Polynesian vanilla, four rhymes blessed with tender poetry.

RITUAL
Spray in the air and fly with imagination in a place where everything is beauty, a palace where carpets are made of fragrant flowers, walls whisper poems and everything is rich of love. You are inside yourselves, open the doors.

Fragrances

“ I love creating ambiences sewn around the people that will live them. To achieve that I dip myself in their life style, the way they welcome, cook, have fun, move inside spaces until filtering it all and translate it into the dreamt result. I elaborate a series of questions that make the customer tell about himself. I listen, build a plot, refine the style, choose the elements, I confront with the client and usually, the first solution is the right one. Although, should the client require variances I agree with, I would happily change my opinion. Same identical approach is the one I adopt when dealing with a relais or a shop, with the addition of some evaluations, such as the definition of their target, typology and peculiarity of service, location of the structure and brand image. I like to imagine what most comfortable and beautiful there is, for the sight and the soul that an ambience can offer to its guests. A commitment I face with the same exploring curiosity of a child and the wisdom of an old man. And with some key stones that drive through the project and creative path, such as rigour and cleanliness of lines; the study of perspectives and focal points; functionality and usability of spaces and paths linking areas to one another; the sense of volumes and harmony together with the care for details, use of colours and materials. The structural part, technical plant and systems design…I leave to the team of specialists that stands by my side. A teamwork, in which each member contributes in order to achieve scenic and technological excellence in the final result. “

AN. PH.