I love creating ambiences sewn around the people that will live them.
To achieve that I dip myself in their life style, the way they welcome, cook, have fun, move inside spaces
until filtering it all and translate it into the dreamt result. I elaborate a series of questions that make the customer tell
about himself. I listen, build a plot, refine the style, choose the elements, I confront with the client and usually,
the first solution is the right one. Although, should the client require variances I agree with, I would happily change my opinion.
Same identical approach is the one I adopt when dealing with a relais or a shop, with the addition of some evaluations,
such as the definition of their target, typology and peculiarity of service, location of the structure and brand image.
I like to imagine what most comfortable and beautiful there is, for the sight and the soul that an ambience can offer to its guests.
A commitment I face with the same exploring curiosity of a child and the wisdom of an old man. And with some key stones that
drive through the project and creative path, such as rigour and cleanliness of lines; the study of perspectives and focal points;
functionality and usability of spaces and paths linking areas to one another; the sense of volumes and harmony together with
the care for details, use of colours and materials. The structural part, technical plant and systems design…I leave to the team
of specialists that stands by my side. A teamwork, in which each member contributes in order to achieve scenic and technological
excellence in the final result.

Anna Paghera Perfumes and fragrances - Interior Design Anna Paghera - Green Designer Anna Paghera